REAL-WORLD RESULTS

We uncover your blind spots and turn them into measurable growth.

TriestAI is an agentic AI platform for sales and marketing teams. Explore how actionable insights from customers, partners, and frontline teams helped leading companies solve growth and service challenges.

Consumer Packaged Goods | Market Share Growth

Leading Food & Beverage Company

Snack brand growth & market share in the West Region lagging all other regions

Market Rank #5 → #3 in the West
Quick stats
4 Regions 600 Retailers 150 Sales Team / Distributors
Approach
  1. 1Implemented questionnaires with Sales, Distributors, and Retailers from different regions
  2. 2Conducted studies with the Sales Team, Distributors, and Retailers
  3. 3Detailed analysis using TriestAI insights generation to process thousands of feedbacks via Text Analytics engine
#3Brand climbed from #5 to #3 — highest growth & market share achieved for the brand in the West
Issue

The client's snack brand was ranked #5 in the West — not on par with other regions. The study aimed to identify key insights and action points to achieve market leadership in the West.

Impact areas
  1. Brand & PackagingIncrease pack size and product quantity; refresh pack graphics urgently
  2. Communication & POSCurrent creatives confusing with low impulse value — refresh emphasising taste, impulse & healthier alternative
  3. PromotionsCategory is heavily promoted; build annual calendar of constant promotions to stay competitive
  4. Sales SOPsComprehensive programs on number of calls, strike rate, and channel-specific initiatives
  5. NPD / InnovationSpecific new flavor variant unique to client to be rolled out in the West
Personal Care · Legacy Brand Growth

Personal Care Company

Children's digestive aid brand declining in volume nationally for 3 years

Volume growth for first time in 3 years
Quick stats
4 Regions 400 Pharmacies 400 Doctors 100 Sales Team Members
Approach
  1. 1Implemented questionnaires with Sales Directors from different regions
  2. 2Conducted studies with Doctors, Pharmacies, and the Field Sales Team
  3. 3Detailed analysis using TriestAI insights generation to process thousands of feedbacks via Text Analytics engine
10%+Brand volume growth for the first time in 3 years, targeting 10%+ sustainable growth going forward
Issue

The brand — a close #2 in the children's digestive aid market — had declined 10% in volume over 3 years, masking it with price increases. The objective was to understand growth barriers and develop a strategy to reverse the 3-year decline with sustainable 10%+ growth.

Impact areas
  1. Brand
    BrandRefresh brand look & feel to make it less medicinal and more accessible
  2. Pack
    Pack Sizes & PricingRemove disproportionate consumer price disadvantage between larger and smaller packs
  3. Pharmacy
    Pharmacy Placement & SchemesRefresh brand placement, stocking, and pharmacy-facing activation to improve visibility
  4. Doctors
    DoctorsFresh medical literature for GPs & Pediatricians; updated detailing guides with latest clinical trials and validation
  5. Sales
    Sales Team L&D ProgramRefresh product knowledge, doctor & pharmacy detailing with a new incentive plan
Fashion · Regional Sales Growth Challenges

Leading Apparel Manufacturer

Men's innerwear business growth in North Region not on par with the rest of the regions

North Region Sales Grew by 45%
Quick stats
3 Regions 150 Retailers 150 Sales Team Members
Approach
  1. 1Implemented questionnaires with the Sales Team and Retailers from different regions
  2. 2Conducted studies with the Sales Team and Retailers directly
  3. 3Detailed analysis using TriestAI insights generation to process thousands of feedbacks via Text Analytics engine
45%Sales growth in the North grew by 45% and exceeded all other regions — turning the laggard into the leader
Issue

The client's men's innerwear growth in the North was at 20%. The leading brand held ~90% market share. The study diagnosed blind spots across Brand Strength, Product Fit, Pricing, Sales/Distribution Channels, and Marketing Programs preventing the North from reaching its growth potential.

Impact areas
  1. Brand
    BrandFocus on single lead SKU rather than range selling to sharpen brand identity
  2. Communication
    CommunicationRevamp look & feel to highlight lead SKU with strong functional benefits superiority
  3. POS
    POS / In-Store ActivationFresh electronic and static creatives in power aisles, browsing, and billing areas
  4. Stocking
    Stocking & PlacementLead SKU in 100% of stores; at least one SKU of entire range in top 20% stores
  5. Promotions
    Promotions & PackagingOn-pack promotions bundled with men's essentials like towels and handkerchiefs, supported by POS and in-store communication
Manufacturing · Customer Service Issues

Dealer & Partner Network: Closing the customer service gap

Dealer experience highlighted service gaps against the market leader

Approval time reduced to 24–48 hr
Quick stats
Only 32% positive service ratings Exchange approvals took weeks 10%+ lacked case status updates 57.1% reported average-or-worse first-visit waits
Best practices playbook
  1. 1
    24–48 hr exchange approvals — fast-track criteria, regional managers empowered to approve instantly
  2. 2
    Real-time communication — dedicated account managers, automated status updates at key milestones
  3. 3
    Rapid issue resolution — 2–3 day SLA target, common parts pre-positioned with field technicians
  4. 4
    'Make it right' authority — trusted dealers approve exchanges up to a set limit without red tape
24–48 hrApproval time reduced for exchange approvals, compared with the current weeks-long turnaround
Issue

Dealers reported a substantial customer-service gap versus the market leader: service ratings were low, exchange approvals took weeks, case updates were lacking, and first technician visits were often delayed.

Top findings
  1. Service
    Service PerceptionOnly 32% of dealers rated service positively — a large perception gap versus the market leader
  2. Exchange
    Exchange ApprovalsApprovals took weeks, compared with 24 hours for the market leader
  3. Case
    Case CommunicationOver 10% of dealers said they were left in the dark on case status
  4. Response
    Technician Response57.1% experienced “average or worse” wait times for the first technician visit